The campaign “A way out of violence” focuses on identifying and raising awareness on cyberviolence, gender stereotypes and gender-based violence. The Italian campaign uses the hashtag #riconoscilaviolenza (#recogniseviolence) as it is geared towards supporting the public, and particularly young people, in identifying the telling signs of violence.
Fondazione Libellula’s recent “Teen Community” survey showed that more than 50% of 14- to 15-year-olds think that kissing without consent is not a form of violence. Only 24% of 14- to 19-year-olds think that telling a partner what clothes he or she can wear is a form of violence, 51% think jealousy in a couple is a signal that the other person cares, and 43% said they have experienced unsolicited physical contact from peers. In addition, data from the Youth and Sexuality Observatory show that there is little knowledge among young people about sex and relationships, which are still considered taboo at school and in the family.
There is thus a pressing need for campaigns that can debunk existing stereotypes among young people, spread the word about what healthy relationships look like and support youth in identifying red flags. “A way out of violence” by CAM aims to do precisely this: empower youth to be safe and happy in their relationships and become in turn peer educators in their communities.
To reach our target audience, we will share carousels, reels and brochures on these topics on CAM’s online channels: Facebook, Instagram, LinkedIn, and our website. The social posts focus specifically on how to identify violence and cyberviolence, showing and exposing a number of false beliefs and gender stereotypes that are particularly prevalent among young people. The materials shared contain not only information on how to identify violence, whether suffered or perpetrated, but also practical guidance on which organisations to contact if needed.
By sharing the campaign’s materials on CAM channels, we aim to reach an audience of at least 1000-1500 people.
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